Media language changed with the development of media

Yulia 2330031317

The language of media has undergone a major shift with the development of media platforms and technologies. The development of media platforms such as social media and streaming services has led to a shift in the way information is communicated to audiences. This paper explores how the language of media has changed with the development of media and uses specific examples to illustrate this argument.

This change can be seen on several online platforms. For visual media like Instagram and TikTok, they prioritize visually appealing content. The use of photos and videos is an important aspect of media language (Jenkins, 2006).

As a result, more and more people are using images and videos to communicate their messages. This shift in visual communication has changed the way information is delivered. Also on these online platforms, they engage their audience through video podcasts that use informal language, humor, and relatability (Burgess & Green, 2009). Influencer marketing is all about building a large number of followers on social media and promoting a product to the audience by connecting with the followers. This type of marketing has changed the way brands communicate with consumers, moving away from traditional advertising to more authentic and engaging content.

Another example relates to hashtags and emojis. Social media platforms such as Twitter and Facebook encourage brevity and immediacy, and hashtags and emojis have become part of the language of the media (Varis & Wang, 2011). Topic hashtags

are keywords that begin with the "#" symbol and are used to categorize content on social media platforms. When people want to quickly search for the content they want to get, they just need to categorize through such tags to achieve fast and precise browsing. Emojis are images used to express one's emotions and let others know what they are thinking in a more intuitive and euphemistic way. For example, when you want to politely reject someone, a simple emoji can completely solve the awkward feelings that come with textually rejecting someone. This is something that may not be easily conveyed through text alone. These elements have become an integral part of online communication, allowing users to convey information in a concise manner.

The use of emojis and hashtags has changed the way information is disseminated in the digital age, adding meaning to online content.

In conclusion, the language of the media is changing as the media evolves, and new forms of communication emerge as technology advances. The shift from traditional to digital media has brought about a more informal and flexible language. And the rise of visual media reflects the importance of visual communication. Emojis and hashtags are used as media language to progressively meet the needs of modern audiences.

These changes reflect a broader shift in the way we communicate and highlight the dynamic and evolving nature of media language.

(471 words)

Reference List

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press.

Burgess, J., & Green, J. (2009). YouTube: Online video and participatory culture. Polity Press.

Varis, P., & Wang, X. (2011). Superdiversity on the Internet: A case from China. Diversities, 13(2), 71-83.