KAPLAN
Project Management Plan and
Recommendations
IT PROJECT MANAGEMENT
TECH2200
HASSAN KHALID
STUDENT ID:
1. Executive Summary
Organization Overview:
The GoNative Pty. Ltd is a company that specializes in manufacturing and retailing certified
organic Australian native food products. The GoNative want to increase the website traffic as
well as increase their product annual sales. The success criteria of the project are to increase
sales, create brand awareness, develop a broader product range and target the selected
audience.
Summary:
The Project Management Plan will cover all the important guidelines that are required for the
successful completion of the project and will elevate the organization success in the marketplace. The Project Management Plan will define the boundaries of the project. How much
time, cost and resources are required to develop this project. Project Management plan will
provide an efficient ways for the stakeholder to communicate with each other and help them
develop the product. This will about help to check how much progress the project has been
achieved. And what are the points that need major focus. This plan will contain all the potential
risk to the project and how to deal with these risks.
Purpose:
The purpose of developing for this project are:
1. To manage any and all risk to the Project.
2. To manage and align all stakeholder.
3. To set project objective so it can be developed without a problems.
4. To identify the project deliverables.
5. To identify the resources (hardware or people) necessary for the completion of project
6. To develop an efficient communication plan
7. To budget the project.
8. To plan and monitor the project progress.
2. Project Goals
The project goals are:
1. Increasing the sales of products.
2. Create brand awareness.
3. Develop a broader product range.
4. Target audience with the market.
5. redesign website according to UI/UX principles.
6. Develop Social presence on Social application.
3. Scope Statement
Out of Scope
1. To have customer relationship management activities.
2. To the scalability of the system.
3. To have high level of security.
4. To manage feedback of the product.
4. Time Management
Gantt chart:
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5. Cost Management / Budget:
WBS Items Estimated Cost
1. Planning for new product $41,000
1.1. Idea generation $13,000
1.1.1. Idea Analysis $3,500
1.1.1.1. Market analysis $1,000
1.1.1.2. Trend analysis $1,500
1.1.1.3. Alternative analysis $1,000
1.1.2. Workshops $5,000
1.1.3. Meetings $4,000
1.1.3.1. Formal meetings $2,500
1.1.3.2. Informal meetings $2,000
1.2. Research $8,000
1.2.1. Qualitative research $5,000
1.2.1.1. Case study $2,400
1.2.1.2. Interviews $2,600
1.2.2. Quantitative research $3,000
1.3. Develop $10,000
1.4. Test developed product $2,500
1.5. Launch the product $7,500
2. Organizational branding $37,000
2.1. Design a brand logo $15,000
2.1.1. Brainstorm ideas $3,000
2.1.2. Create Design $9,000
2.1.2.1. Hard design $4,000
2.1.2.2. Digital design $5,000
2.2. Create a brand story $10,000
2.3. Research Competitors $12,000
3. Increase the organization Sales $124,500
3.1. Expand to new market $50,000
3.2. Enhance sales channel $49,500
3.2.1. Find other buyers $40,000
3.2.1.1. Give sell on big orders $15,000
3.2.1.2. Make quick deliveries $10,000
3.2.1.3. Deliver fresh product $15,000
3.2.2. Provide online buy services $9,500
3.2.2.1. Provide free home delivery $5,000
3.2.2.2. Give coupons on purchase $4,500
3.3. Branding marketing activities $10,000
3.4. Promotion of product $15,000
4. Target niche development $35,000
5. Redesigning the website $133,500
5.1. Frontend Development $46,500
5.1.1. Design the interfaces $28,500
5.1.1.1. Find out the working technology 7,000
5.1.1.2. Follow the UI principles 8,000
5.1.1.3. Make the interfaces flexible 6,500
5.1.1.4. Add animation 7,000
5.1.2. Implement the interfaces $15,000
5.1.3. Test the usability $3,000
5.2. Backend Development $35000
5.2.1. Strategy and planning $7,000
5.2.2. Design the services $10,000
5.2.3. Develop the services $15,000
5.2.4. Test the backend services $3,000
5.3. Deploy the system $32,000
5.4. Monitor and control the system $20,000
6. Making social network $33,400
6.1. Choose a social platform $3,000
6.1.1. Twitter $1,500
6.1.2. Instagram $500
6.1.3. Facebook $500
6.2. Define the goal for networking $5,400
6.3. Create community $10,000
6.4. Do daily posting $15,000
TOTAL $404,400
6. Team Management
Name Role Skill
John Product Lead • Negotiation
• Conflict resolution
Max Project Lead • Time management
• Adaptability
• Methodology
Amelia Project Manager • Leadership
• Communication
• Risk management
Lily Project Coordinator • Communication
• problem solving
Oliver CEO • Decision-making
• Transparency
• Collaboration
William Business Analyst • Analytical skills
• Critical thinking
Arthur Business Analyst • Data analysis
• Interpersonal communication
• Business process
Jackson Software Architect
• Technical skills
• Software development
• Creativity
• DevOps
James Software Architect
• Problem solving
• Database design
• Design patterns
• DevOps
Oscar Marketing Specialist
• Social media
• Email marketing
• CRM
• Digital marketing
• Content creation
Harry Sales Representative
• Product knowledge
• Storytelling
• Presentation skill
• Active listening
Audrey Supply chain Manager
• Inventory management
• Procurement
• Cost reduction
• Customer satisfaction
• Relationship building
• Budgeting
Avery Supply chain Manager
• Customer satisfaction
• Relationship building
• Budgeting
Edward Finance Analyst
• Accounting
• Teamwork
• Financial analysis
• Financial literacy
Hazel Development Team leader
• Technical expertise
• Coaching
• Motivation and collaboration
Ivy Product Manager
• Strategic thinking
• Market research
• Analytical skills
Ellie Software Analyst
• Programming knowledge
• Database knowledge
• Communication
7. Communications Plan
Communication Type | Objective | Meeting Type | Frequency | Audience | Owner | Outputs
Meetings | Discuss project progress and updates | One-on-one | One every month | CEO Project manager Product manager Project Coordinator Financial Analyst | Project Manager | Project progress and future goals
Workshop | Brainstorm the idea's | Event | Once at the beginning of the project | All stakeholders | Project Manager Project Coordinator | Gather ideas to make the project successful
Client Meet up | To show the customer end product and the outcome | One-on-one Online meeting | Once one main milestone is achieved | CEO Project manager Business analyst | Project manager | To ensure the client that their product is being developed and in progress
Progress Reports | To examine and produce new product and it's quality | One-on-one | Every time to discuss and test the product | All stakeholders | Project manager | To generate an idea for a new product and to test whether the product can be done within time
Email communication | To efficiently deliver project progress or any changes to the project | Email | Every time to deliver an important update about the project or when change occurs | All stakeholders | Project manager | To communicate with the teams how are working on the project so that project can be done within time
Feedback sessions | To gather project feedback and to improve the project or to suggest | One-on-one | When change request is reported or after a milestone | All stakeholders | Project manager | To decide whether the change should be approved or not
changes is achieved
8. Risk Analysis
Risk Likelihood Consequence Cause Response Resources Owner
Product failure in market 4 5 Inadequate marketing strategy and product design/ quality Develop the product according to market need and trend Marketing team Product feedbacks Marketing specialist Product manager
To supplier strike or failed to receive the material to produce the product 2 4 Product distribution disruptions Identify alternative suppliers and establish backup plan Supply chain management software Product development report Supply chain manager
Website crashes 3 2 Fail to handle larger user traffic Improvement in website structure and implement SEO strategies SEO tool Web resources Project Coordinator Development team leader Software analyst
Unsought products 2 4 Lack of customer demand Research market and competitor product and improve customer relationship CRM Marketing research tool Feedback Sales report Product manager Marketing specialist
Public Backlash 4 5 Inadequate product delivered to the customer and competitor sabotage Monitor competitor activities, Provide proactive customer feedback, and improve Social media analysis Marketing specialist
product quality checks
Recommendations:
Boost Product Quality Control: Put strong controls in place to make sure that goods constantly live up to expectations. At every step of the production process, this means doing a lot of testing, tracking, and inspections. Delivering high-quality goods can lower the risk that customers will receive poor goods, which can lower the risk of a bad response from the public.
Improve Tracking of Rival Activity: Set up a way to keep an eye on what your competitors are doing and spot any possible attempts to harm you. This could mean doing regular market study, keeping an eye on social media, and keeping up with changes in the field. By keeping an eye on and responding to what competitors do, Go Native can lower the risk of public anger caused by competitors.
Improve how you handle customer feedback and complaints: Set up a way for customers to give quick feedback so that they are more likely to talk about their experiences with Go Native’s goods. You can do this through web polls, feedback forms, and ways to get help from customers. Quickly address any problems or comments customers bring up to show that you value their business and lower the risk of bad press.
References
https://www.forbes.com/advisor/in/business/what-is-work-breakdown-structure/
#:~:text=A%20work%20breakdown%20structure%20(WBS,deliverables%20into%20a%20single%20tool.
https://www.simplilearn.com/tutorials/project-management-tutorial/what-is-risk-breakdown-structure
https://asana.com/resources/communication-plan