Product/service Feasibility
The drink will be developed with top-quality ingredients which will include retinol and beta-carotene which will be the source of Vitamin A for the beverage. Additionally, the formulation is going to comprise of additional compatible ingredients that will improve taste and enhance the nutritional profile such as natural sweeteners like stevia or fruit juices for the addition of flavor.
The product process will be centered on efficiency, consistency, and quality control. The supplies of raw materials will be sourced from the reputed suppliers who produce quality materials strictly complying with the regulatory requirements. Air and water will be closely followed in terms of temperature, pH, and processing times in order to preserve the quality of the product. After blending beverage mixture will go through either canning or other preservation techniques that will help to ensure shelf life and keep the nutrients as much as possible.
The Vitamin A drink is going to be packed in recyclable PET bottles. The package design will be bright to stand out from other products. Additionally, the package will showcase the Vitamin A content along with key nutritional information in a clear label.
At the beginning, the soft drink will be distributed to retailers, supermarkets, and health food stores through partnerships. Other alternatives, such as direct-to-consumer sales channels including online stores and subscription programs, will also be considered with the purpose of
increasing the number of clients and making sure the start-up will be easily reachable by customers.