Tourist Trip Motivations in Digos City's Nature-Based Tourism

Download PDF

/ 51

100%

Document text

TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED

TOURISM

An Undergraduate Thesis

Presented to the Department of Business Administration

UM Digos College

Digos City

In Partial Fulfillment of the Requirements for the

Degree in Bachelor in Tourism Management

Erica Mae Gama

Mohpaul Richard D. Tecson

Carhein Grace P. Saquilabon

MARCH 2024

APPROVAL SHEET

This research entitled “TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED TOURISM” prepared and submitted by ERICA MAE GAMA, MOHPHAL RICHARD D. TECSON, and CARHEIN GRACE P. SAQULABON in partial fulfillment of the requirements for the degree of Bachelor in Tourism Management, has been examined, and hereby recommended for acceptance and approval.

CAMILLE ZAL-IVY A. AYANO, MBA

Adviser

PANEL OF EXAMINERS

APPROVED by the Committee for Final Defense with the grade of ______.

PRINCESS G. COLE, MBA, CHRP

Chair

CONRADO B. PANERIO JR., MAT-Math

Member

EDUARD L. PULVERA, MSIS

Dean of College

TESSIE G. MIRALLES, Ph.D

VP - Branch Operations

ACKNOWLEDGMENT

The researchers sincerely appreciate all those who have consistently

offered direction throughout this endeavour.

We thank our esteemed advisor sincerely, Ms. Camille Zal-Ivy A.

Ayano, MBA, for her conscientiousness in reading and checking our work and

her perseverance in her valuable time to assist us.

The research coordinator substantially influenced our outcomes, Mr.

Conrado B. Panerio Jr., MAT, who made invaluable contributions.

Outstanding recommendations, encouraging remarks, and positive outlooks

from the Research Publication Center significantly impacted the final result.

Additionally, we would like to thank Ms. Pearl Lettee D. Maunes, MBA, for her

ability to compute our statistics accurately and for her timely and informative

responses to our inquiries.

We sincerely thank the respondents for their cooperation in submitting

their responses to our survey. The unwavering financial, emotional, and moral

assistance our family and friends rendered functioned as a wellspring of

motivation, enhancing our self-assurance and enabling us to triumph in this

academic endeavour.

Primarily, we would like to thank the divine entity, God, for endowing us

with the fortitude to endure and the comprehension necessary to produce

planned scholarly inquiries. Moreover, our endeavour to attain this intellectual

accomplishment may have become apparent by the divine favour conferred

upon us.

-The Researchers

DEDICATION

For our families, who always reminded each of us that words have the power

to change the world.

Erica

Carhein

Mohpaul

TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGMENT iii

DEDICATION iv

TABLE OF CONTENTS v

LIST OF TABLES vii

ABSTRACT viii

INTRODUCTION

Research Objectives 4

METHOD

Respondents 6

Instrument 7

Design and Procedure 9

Ethical Considerations 10

RESULTS AND DISCUSSION

Demographic Profile of Respondents 12

Level of Tourist Trip Motivation 13

Extent of the Importance of Nature towards decision-making of tourist trip motivation 18

Correlation Between Tourist Trip Motivation on the Extent of the importance of nature 19

CONCLUSION 21

RECOMMENDATIONS 22

REFERENCES 24

APPENDICES

A. Routing Form 30

B. Letter of Permission 31

C. Assignment of Research Personnel Form 35

D. Statistician’s Certification 36

E. Grammarly’s Report 37

F. Plagiarism Result 38

G. Signed Informed Consent 39

H. Survey Questionnaire 40

I. Questionnaire Validation Sheets 42

J. Itemized Means 43

CURRICULUM VITAE 44

vii

LIST OF TABLES

TABLE DESCRIPTION Page

1 Demographic Profile of Respondents 10

2 Level of Tourist Trip Motivation 12

3 Extent of the Importance of Nature

towards decision-making of tourist trip motivation 20

4 Correlation Between Tourist Trip

Motivation on the Extent of the importance of nature 22

viii

ABSTRACT

People who highly depends on nature-based tourism offer a significant role in the city's economy, contributing to its development and progress. Thus, it is of the utmost significance to look into the motivating aspects that attract tourists to visit and return to the city. The primary objectives of this descriptive-correlational study is to determine the tourist trip motives, the extent of importance of nature and its correlation. Mean, standard deviation and p-value testing were utilized. With 234 respondents, the findings revealed that the overall level is very high. This indicates that novelty, education, social contact, ego, and status highly influence the motives for tourism trips. Also, the influence of nature on respondents' decision-making about tourist plans is very high. With this, the importance of nature is strongly correlated with tourist trip motives.

Hence, the tourism industry can insure the conservation of natural resources for the enjoyment of future generations by effectively balancing the promotion of tourist attractions with the preservation of nature through the implementation of these strategies and initiatives.

Keywords: trip motivations, tourism, descriptive, quantitative, nature

importance

INTRODUCTION

Nature-based tourism is experiencing rapid growth as a tourism sector,

and numerous protected areas and public lands have emerged as significant

tourist attractions. However, nature-based tourism is harmed worldwide by

disrupting specific factors that impact ecosystems and opportunities, entailing

long-term planning (Winter et al., 2019, pp. 1–8). Research shows that tourists'

motivation in rural areas is significant to tourist satisfaction (Kusdibyo & Setiawati, 2021, p. 207). Furthermore, for Chinese tourists, it is found that motivations are intelligence, social, dominance of competition, and stimulation avoidance dimensions (Jin et al., 2019, pp. 1066–1078). Desirable characteristics such as picturesque landscapes, serene ambience, and captivating agricultural tourism sites are solid incentives for travellers to engage in agricultural tourism (Valencia et al., 2022, p. 432). The tourism industry in every countries remains a crucial player, impacting both the economy and the real estate market.

In a global setting, a previous study investigated the motivations of tourists visiting a nature-based theme park in South Korea and found that tourists were motivated by a desire for nature-based experiences, relaxation, and sensory stimulation (Li & Cai, 2013, pp. 85–113). Further, a study investigating the motivations of tourists visiting a Sundarbans mangrove forest in Bangladesh. It concluded that tourists were motivated by a desire for nature-based [unreadable] experiences, cultural learning, social interaction, and personal enrichment (Li et al., 2021, p. 2364). Moreover, another study was conducted about the motivations of tourists visiting the Sundarbans mangrove forest in Bangladesh. [unreadable]

experiences, adventure, and cultural immersion (Khanom et al., 2011, p

180).In addition, a previous study investigated the motivations of tourists visiting

nature-based attractions in the United States. It implied that tourists were

motivated by a desire for relaxation, outdoor recreation, and socialization (Th

et al., 2018, p. 3388). In South Korea, nature-based tourism experiences

positively influenced tourists' attitudes and behaviours towards the environment

(Kim et al., 2018, p. 3109).

In the Philippines, home to white-sand beaches, breathtaking nature-based parks, and hospitable people, the country has a tourism-dependent economy. According to government data from the Department of Tourism (2022, pp. 22), the tourism sector's contribution to the Philippines' GDP rose nearly 13 percent in the previous year. In Laguna, tourists' motivations and preferences towards agritourism supplies significantly influence their behaviour and

decisions (Delos Reyes et al., 2021, pp. 55–79). Digos City, commonly referred to as the "Dakbayan sa Digos," serves as the provincial capital of Davao del Sur in the local context.

Digos City's tourism business has been progressively developing due to the various distinctive tourist locations. Thus, this study includes information on the growing research on tourist trip motivation to increase visitor demands and desires. The researchers are compelled to investigate the level of tourist trip motives, level to which nature influenced respondents' decision-making in their tourist trips and to determine if there is any significant relationship between these two variables.

The researchers employed Ainsworth and Bowlby's Attachment Theory in their study ( Bowlby, Ainsworth, 2013, pp. 759–775). Previous research

suggests that attachment is formed by continuously fulfilling an individual's

needs. This results in developing a behaviour control system and distinct

behavioural patterns based on the emotional bond between the person and the

tourist destination being studied (Vicedo, 2020, pp. 56-71). Several studies

indicate that attachment can significantly influence motivation and behaviour.

Suppose the tourist destination continues to meet their needs. In that case,

individuals will likely invest more time, effort, money, and resources to maintain

a close relationship with it (Scannel et al., 2020, pp. 45–60). Consequently,

attachment emerges as a critical factor in understanding tourists' sustained

engagement and intention to revisit. This study suggests that attachment

surpasses loyalty and happiness in explaining users' intentions to continue

using and returning to Digos City in the context of tourist motivation.

This study contributed immeasurable significance to the Digos City Local

Government because understanding tourist motivations in Digos City can help

develop products and services that align with tourists' desires and preferences.

This information can be used to create unique and tailored experiences, leading

to increased visitor satisfaction and repeat visits. Inform them of the motivation

factors that intend tourists to visit and revisit the city, which is very beneficial to

the city's economy for development and progress. The findings of this study

also help businesses by providing information on the services that tourists

expect and seek in a place. As the number of tourists in Digos City grows, so

will the number of job opportunities for Digosenos. Further, it contributes to the

body of knowledge in the field of tourism, and the data gathered in this study

can be used for future reference.

Research Objectives

This study investigated the correlation between tourists' travel motives

and the significance they attribute to nature when selecting a destination, and

how these factors impact their motivations to visit and revisit these places. The

study specifically aimed to:

1. To determine the respondents' demographic profile in terms of:

1.1 gender;

1.2 age;

1.3 trip duration;

1.4 educational attainment; and

1.5 transportation mode.

2. To identify the level of tourist trip motivation in terms of:

2.1 in contrast to daily life;

2.2 novelty and education;

2.3 social contact; and

2.4 ego and status.

3. To assess the level to which nature influenced respondents' decision-

making in their tourist trips.

4. To determine if there is any significant relationship between tourist trip

motivation and the level of importance of nature to the decision-making of

tourists.

METHOD

Respondents

The significant respondents of this survey were non-residents of Davao

del Sur, implying that the respondents of this study are residents of other areas

like Luzon, Visayas, and Mindanao. The survey respondents were consenting

adults, meaning they must be 18 or older. The researchers included this age

range since the legal age for travelling alone without authorization is 18 years

and older. Residents of Davao del Sur who are familiar with the destination daily

were excluded, as their motivations may differ significantly from those of visiting

tourists and have the availability and comfortability of the distance ([unreadable], et

al., 2021, pp. 92) from their location to Digos City. In addition, individuals whose

primary purpose of travel to Digos City is business-related and who did not

engage in nature-based tourism activities were also excluded from the study. Possible withdrawal criteria for respondents in this research is allowed if a

participant feels uncomfortable to participate further in the study, they have the

right to withdraw without any consequences.

The sampling technique that was utilized in this study is simple random

sampling. Simple random sampling is a commonly used sampling technique in

research, and its rationale lies in its ability to provide unbiased and

representative results (Rahman et al., 2022). Each potential participant in the

study has an equal chance of being selected to participate. This ensures that the

sample is a fair representation of the larger population of tourists visiting the

tourist spots in Digos City. The sample was derived from those respondents

who qualified for the criteria and had an equal chance of being selected.

Sample sizes between 200 and 300 respondents provide a sufficient margin of

error and happen before the decreasing return point when suitable random

sampling techniques are used; samples between 200 and 300 participants can

still be regarded as representative of the whole population (Stratton, 2021, pp.

373-374). Researchers can therefore draw important inferences and

disseminate results with allowable inaccuracies.

The demographic profile of 234 respondents is shown in Table 1.

Gender-wise, 78 respondents identified as male, 151 identified as female, ten

identified as LGBTQIA, and four preferred to keep their gender identity a secret

or leave it undefined. This demonstrates the range of gender identities in the

sample, underscoring the significance of inclusive representation. The age

range of 18 to 24 years old has 183 responses, representing the most

considerable portion of the population. Furthermore, 45 respondents were over

45, 12 people were in the 35–44 age range, and 43 respondents were between

the ages of 25 and 34. The distribution of respondents across different age

groups is depicted in this data, emphasising the younger demographic's

preponderance within the sample, with a discernible drop in representation as

age rises. Regarding the length of the journeys, 127 people said they preferred

hourly trips. Eighty-two of them favour day vacations. Twenty-seven would

instead take weeklong trips. Finally, seven people would instead go on a month-long

trip.

Moreover, regarding educational achievement, the majority of

respondents—131 people—stated that they had completed secondary school,

35 said they had completed primary school, and 17 said they had completed

tertiary or higher education. Fifty-one respondents also said they had finished

graduate- or diploma-level coursework, while 9 obtained post-graduate

degrees. Last but not least, of the respondents, 164 said they liked individual

promotion modes, and 79 said they preferred promotional packages for travel

modes. With a sizeable portion of respondents favouring individual promotion

Table 1. Demographic Profile of Respondents

F %

Gender

Male 78 32.1

Female 151 62.1

LGBTQIA 10 4.1

Prefer not to say 4 1.6

Age

18 to 24 years old 183 75.3

25 to 34 years old 43 17.7

35 to 44 years old 12 4.9

45 years old and above 5 2.1

Trip Duration

Hours 127 52.3

Days 82 33.7

Weeks 27 11.1

Moths 7 2.9

Education Level

Primary 35 14.4

Secondary 17 7

Tertiary/College 131 53.9

Graduate/Diploma 51 21

Post- Graduate 9 3.7

Transportation Mode

Individual 164 67.5

Package 79 32.5

with five questions to assess how nature influenced the respondents' decision

to choose the tourism destination.

The following statements determine the descriptive data related to the

level of tourist trip motivation.

Scale of Means Descriptive Equivalent Descriptive Scale

4.20 - 5.00 Very Influential The level of tourist trip motivation among respondents is very high.

3.40 - 4.19 High Influential The level of tourist trip motivation among respondents is high.

2.60 - 3.39 Somewhat Influential The level of tourist trip motivation among respondents is average.

1.80 - 2.59 Slightly Influential The level of tourist trip motivation among respondents is low.

1.00 - 1.79 Not at all Influential The level of tourist trip motivation among respondents is very low.

The following statements determine the descriptive data related to the extent of the importance of nature towards decision-making of tourist trip motivation.

Scale of Means Descriptive Equivalent Descriptive Scale

4.20 - 5.00 Very important The respondents strongly agree on the importance of nature towards decision-making of tourist trip motivation.

3.40 - 4.19 Moderately important The respondents agree on the importance of nature towards decision-making of tourist trip motivation.

2.60 - 3.39 Neutral The respondents neither agree nor disagree on the importance of nature towards decision-making of tourist trip motivation.

1.80 - 2.59 Slightly Important The respondents agree on the importance of nature towards decision-making of tourist trip motivation.

1.00 - 1.79 Not at all Important The level of tourist trip motivation among respondents is very low.

1.80 - 2.59

Slightly important

The respondents disagree on the importance of nature towards decision-making of tourist trip motivation.

1.00 - 1.79

Not at all important

The respondents strongly disagree on the importance of nature towards decision-making of tourist trip motivation.

Design and Procedure

This study employed a descriptive correlational quantitative research design to collect substantial, quantifiable data that can undergo comprehensive statistical analysis. Descriptive correlational research is a quantitative approach that seeks to gather measurable data for statistical analysis of the sampled population. By using this widely utilized market research tool, we can effectively collect and characterize the demographic segment's attributes (Rahman, 2020).

Based on the outline defence, the researchers have adapted and modified the questionnaire to suit the local context. A letter was prepared, authorized by the research advisor, and presented to the gatekeeper to obtain permission for data collection. Once approval was granted, the validated questionnaires were distributed to the targeted respondents face-to-face and on-site using a survey questionnaire. The collected data were organized systematically for efficient statistical processing to address the research questions.

Subsequently, the data were forwarded to a statistician for validity and reliability testing. After organizing and processing the data, statistical tools such as frequency analysis were employed to determine the number of respondents

and explore their tourism trip motives and their natural importance when visiting

Digos City. Mean and standard deviation calculations assessed the tourism trip

motives and the importance attributed to nature. Additionally, p-value testing

was conducted to examine the significant relationship between tourism trip

motives and the importance placed on nature when visiting Digos City. In

addition, the destinations to be selected based on the criteria are Eco-Park,

Kapatagan nature-based tourist spots, and Bansalan nature-based tourist

spots, which tourists frequently visit.

Ethical Consideration

The researchers conducting the study on "Tourist Trip Motivations in

Digos City's Nature-Based Tourism" strictly adhere to ethical protocols and

guidelines set by the University of Mindanao Ethics Committee. They obtained

the necessary permissions from school officials before starting the research.

Informed Consent. Informed consent was obtained from all

participants, providing them with comprehensive information about the

research's purpose, procedures, potential risks, and benefits. Participants were

informed of their right to withdraw from the study at any point.

Anonymity and Confidentiality. Strict confidentiality was maintained to

protect participant privacy, and participants' identities were anonymized using

pseudonyms or codes.

Voluntary Participation. Participation in the study was voluntary, and

participants were assured they could withdraw without any consequences or

pressure.

Protection of vulnerable groups. Special care was taken to protect

vulnerable groups, such as children, the elderly, or individuals with disabilities,

from harm or discomfort during the research.

Significance. The study's findings benefit local tourism authorities in

developing targeted marketing strategies and sustainable tourism practices for

Digos City's nature-based attractions. Tour operators and businesses can use

the information to cater to tourists' motivations and expectations. Additionally,

the research contributes to the academic literature on tourism motivations and

behaviours.

Data Handling. The data collected during the study was securely stored

and accessed only by authorized individuals. A plan for the ethical and secure

disposal of the data was established.

Fairness and Impartiality. The researchers maintain objectivity and

impartiality throughout the study, avoiding biases that could impact the findings.

Acknowledgment and attribution. Proper acknowledgement and

attribution were given to sources of information or assistance contributing to the

research.

Permission from Organization/Location. Before commencing the

research, formal approval is sought from the authorities of the City Tourism

Office in Digos City, Davao del Sur.

RESULT AND DISCUSSION

Level of Tourist Trip Motivation

The level of tourist trip motivation is displayed in Table 2. A mean of 4.39

(SD=0.59) is displayed in the result which means that the level of tourist trip

motivation among respondents is very high. This implies that a wide range of

characteristics, such as those about daily life, novelty and education, social

contact, ego, and prestige, highly influence the motives for tourism trips.

Respondents believe that the urge to get away from the daily grind and

stressors can play a role in the reasons behind a tourist excursion. Three result only implies that travelers can escape from their routines and engage in different activities, cultures, and settings.

Furthermore, one of the main reasons people travel is to experience novelty and learn new things. Travellers are

frequently lured to new places to experience foreign customs, gastronomy,

scenery, and pastimes.

In line with these results, there are additional chances for interpersonal

connection and social contact when travelling (Villamediana-Pedrosa et al.,

2020, pp. 100–412). Social interaction is a big part of travel for many people,

whether travelling with friends and family or making new acquaintances. People

can build new connections, deepen current ones, and make memories with

others when they travel (Chia & Phuong, 2022, pp. 497–512). Aligned with this

interpretation, some people may travel to satisfy ego-related desires or exhibit

their social standing. Travel, opulent lodging, and exclusive experiences can all

be interpreted as markers of social standing or accomplishment (Cajiao et al.,

2022, pp. 100–454). Complementary to this result, posting photos and

videos of one's travels on social media can help people improve their reputation among

others when they travel (Chia & Phuong, 2022, pp. 497–512). Aligned with this

Table 2. Level of Tourist Trip Motivation

x̄ SD

In Contrast to Daily Life 4.37 0.70

Novelty and Education 4.50 0.64

Social Contact 4.28 0.71

Ego and Status 4.41 0.67

Overall 4.39 0.59

their peers. These reasons can differ significantly among people and can be

impacted by objectives, values, and personal preferences.

In Contrast to Daily Life. As for the indicator about in contrast to daily life, it has a mean of 4.37 (SD=0.70). The level of tourist trip motivation because of the reason of “In Contrast to Daily Life” among respondents is very high. This only implies that people can develop a closer relationship with nature by going to natural places. In the result, they mean that being surrounded by nature can make one feel at ease, at peace, and in sync with the surroundings. Most people find that travelling is a valuable way to get away. It is expected to desire to escape the daily grind, job, and obligations. For this reason, travelling is such a unique and personal life experience.

Supplementary to this findings, people can generally experience the natural world's beauty, wonder, and significance while developing a stronger connection to the environment and supporting conservation efforts by visiting natural wonders and essential places (Otoo & Kim, 2020, pp. 393–417).

Indigenous tribes and local populations find cultural and spiritual importance in numerous natural beauties. Viewing these locations can provide one with an understanding of customary beliefs, behaviours, and lifestyles (Katsikari et al., 2020, p. 4770). Furthermore, it is important to note that people get a deeper understanding of the significance of conserving and safeguarding these locations for future generations when they visit natural wonders. This may

increase support for environmental sustainability and conservation initiatives

(Otoo et al., 2020, pp. 246-257).

Novelty and Education. Regarding individuals' motivations for travelling, novelty and the acquisition of new knowledge received an average

score of 4.50 (SD=0.64). The level of tourist trip motivation among respondents

is very high which implies that individuals frequently pursue novel environments

due to their potential for acquiring new knowledge. By nature, humans are

inquisitive and actively pursue new and unique experiences. Respondents

agree that they can disrupt their routines, discover unfamiliar environments, and

become acquainted with distinct cultures, landscapes, and lifestyles by

travelling to new locations. It fosters adaptability, problem-solving, and cultural

awareness and pushes an individual beyond one's comfort zone. Departing

from the familiar and predictable, the novelty of new locations can be

be invigorating and revitalizing based on the findings.

The results substantiate the study that states that travel imparts self-

assurance, autonomy, and liberty. It increases both one's self-awareness and

one's capacity to solve problems. Exploration and adventure are fundamental

concepts that many individuals associate with travel. Pursuing uncharted territories

enables people to gratify their spirit of exploration, engage in novel encounters, and

forge enduring recollections (Kara Mkwizu, 2020, pp. 81–103).

Moreover, it is also noteworthy that a unique learning experience is afforded by

travel. It motivates individuals to explore unfamiliar locales, thereby supplementing their reservoir of

knowledge continuously (Humagain & Singleton, 2021, pp. 100–447). It offers an excellent opportunity to acquire new

knowledge and fully engage with a foreign culture, and it fosters an insatiable

curiosity for further education. Overall, individuals are profoundly motivated to

travel to unfamiliar locales and investigate new places by the opportunity to gain

new knowledge and develop personally (Pereira et al., 2022, pp.946-971).

Social Contact. The mean score for social contact as an indicator of

travel motivations is 4.28 (SD=0.71). Thus, the level of tourist trip motivation

among respondents is very high. Respondents agree that travelling together

provides opportunities for shared memories and experiences, which can strengthen the connections between family and friends, as evidenced by the

overwhelmingly positive outcome. Solidify bonds and foster enduring

connections through the collective pursuit of novel experiences, uncharted

territory exploration, and surmounting obstacles. This is evident on the item

stating that togetherness in travel can facilitate the formation of cherished rituals and

traditions that, with time, fortify relationships. Respondents even agreed that

shared travel experiences, whether a yearly family vacation or a recurring retreat with friends, can transform into significant traditions that fortify connections and offer prospects for ongoing development.

The finding is congruent with the notion that travel experiences

frequently generate cherished anecdotes shared among friends and family for

an extended period (Sumaryadi, 2021, pp. 929–937). Collective travel

generates memories and experiences that are specific to each member of the

group. By undertaking novel endeavours, visiting uncharted locales, and

surmounting obstacles collectively, enduring connections and a spirit of

camaraderie can be fostered (Oliveira et al., 2020, pp. 104–341). Even after the

trip has concluded, these recollections that have been shared can provide a

source of pleasure and connection, in addition to laying the groundwork for solid

relationships. Furthermore, another key point is travelling together as a group

can offer significant prospects for friends and family to strengthen their bonds,

communicate, and forge enduring memories, thereby improving their

relationships (Kroesen & De Vos, 2020, pp. 100–844).

Ego and Status. The mean score for ego and status was 4.41

(SD=0.67) which means that the level of tourist trip motivation among

respondents is very high. Respondents strongly concur that travel frequently

provides an opportunity for a change of scenery and a respite from the stresses

and routines of daily life. Venturing into an unfamiliar setting may give

individuals a feeling of liberation and repose, enabling them to disengage from

their customary concerns and obligations. Furthermore, it should be added that

it is possible to experience personal development and introspection through

travel. Engaging in novel cultural experiences, venturing beyond one's comfort

zone, and being exposed to diverse viewpoints can facilitate introspection and

self-exploration, cultivating a more profound comprehension of one's identity

and position in the world.

These results uphold that the travel allows unwinding and resting, far from the pressures of the workplace and everyday existence. Travel provides various opportunities to recharge and rejuvenate, such as spending a day at a spa, lounging on a beach, or exploring a new city in a stroll. Additionally, it is important to underscore that such experiences foster a sense of inner serenity and overall well-being. It is crucial to acknowledge that although travel has the potential to promote inner peace or harmony in numerous individuals, such effects are contingent on personal preferences, travel destinations, and circumstances (Pasternak, 2021, pp. 13-32). These variables can impact the

degree to which travel facilitates inner peace. Travel experiences are among

the numerous possessions that individuals boast about (Kwon & Lee, 2020,

pp.103-944). Moreover, it is imperative to understand that tourism consumption

becomes more conspicuous to peers due to the intangible nature of travel; this

is accomplished using bragging or experience sharing, which assists travellers

in elevating their social standing (Sajtos & Chong, 2018).

Extent of the Importance of Nature towards

decision-making of tourist trip motivation

Table 3 presents the impact that nature has had on the visitor planning

decisions of the respondents. The mean score for the significance of nature as

a determinant of tourist motivations is 4.88 (SD=0.51). This only means that the

respondents strongly agree on the importance of nature towards decision-making of tourist trip motivation. Consequently, nature and travel are intricately

intertwined for a variety of reasons. The aesthetic appeal of natural landscapes

attracts a significant number of tourists. A myriad of natural wonders, including

majestic vistas, tranquil beaches, dense forests, and fiery sunsets, inspire

individuals to embark on journeys and delve into uncharted territories. Natural

attractions are designated areas that attract visitors due to the surrounding

landscape's aesthetic qualities or the landform's inherent qualities.

The findings coincide with the statement that spiritual and cultural

significance is attributed to nature by numerous indigenous communities and

cultures across the globe (Andrews, 2021, pp. 185-204). Environmental tourism

is essential in the twenty-first century because it supports conservation efforts,

encourages responsible and sustainable travel, and provides economic

benefits to local communities (Mamula et al., 2021, pp.19-60). Additionally, it is

Table 3. Extent of the Importance of Nature towards decision-making of tourist trip motivation

x̄ SD

Importance of Nature 4.88 0.51

pertinent to mention that wilderness areas, sacred mountains, pilgrimage routes, and natural features associated with mythology and folklore are

examples of destinations that attract tourists interested in spiritual exploration and cultural immersion. In the realm of travel, nature assumes a pivotal role,

providing an extensive array of experiences that appeal to a broad spectrum of interests, including but not limited to wellness, cultural immersion, adventure,

and environmental preservation. Those locations' enchantment provides an

individual with the fortitude and determination to manage one existence (Kularate et al., 2021, pp.529-543).

Correlation Between Tourist Trip Motivation on the Extent of the Importance of Nature

The correlation between tourist trip motivation on the extent of the importance of nature is presented in Table 4. The result indicates that individuals' decisions regarding tourist destinations are influenced by nature.

Many visitors are enticed to visit particular locations due to their natural allures, including but not limited to national parks, wildlife reserves, beaches, mountains, and forests. Furthermore, it is essential to bear in mind that these

visitors are attracted to natural environments such as photography, wildlife observation, birding, and snorkelling. A significant contributor to the allure of a

destination for tourism is frequently the presence of varied and well-preserved natural environments. Ecotourism and sustainable travel enthusiasts place a

premium on locations renowned for their pristine natural surroundings and

Table 4. Correlation Between Tourist Trip Motivation on the Extent of the

Importance of Nature

In Contrast to Daily Life

.325**

(.000)

Novelty and Education

.340**

(.000)

Social Contact

.306**

(.000)

Ego and Status

.351**

(.000)

Overall

.359**

(.000)

p<0.05

steadfast dedication to conservation and sustainable methodologies. These

travellers are driven by the intention of reducing their ecological footprint,

endorsing community-based conservation initiatives, and participating in conscientious travel methodologies. A destination's allure is enhanced by nature-based activities such as guided wildlife excursions, environmentally conscious lodgings in natural environments, and expeditions to protected areas.

Complementary to this result, tourists interested in cultural assimilation

frequently visit locations where the local environment and traditions hold

considerable importance (Lee et al., 2020, pp.100-500). Tourists of this

nature are attracted to natural landmarks, sacrosanct sites, and culturally

significant landscapes, where they can acquire knowledge regarding traditional practices

associated with nature, indigenous customs, and cultural ties to the

environment ([unreadable] & Schott, 2021, pp.100-784). Additionally, it is

significant to highlight that by integrating cultural elements into nature-based

experiences, visitors gain a more profound comprehension of the local heritage

and culture. In general, the significance of nature is intricately connected to a

multitude of tourist excursion motivations, exerting an impact on the selection

of destinations, preferences for activities, and the overall tourism experience

for those in search of varied nature-oriented encounters (Thi et al., 2020,

pp.489-505). The outcome validates the robust correlation between travel

incentives and engagements

CONCLUSION

The study conducted were participated by 234 non-residents of Davao

del Sur. Gender-wise, most respondents are female, with 18- 24 years old being

the most considerable portion of the population. Regarding the length of the

journeys, most respondents preferred hourly trips, where individuals liked

promotion modes compared to promotional packages. The findings revealed

that the level of tourism trip motives is very high. This indicates that novelty and

education, social contact, ego, and status highly influence the motives for

tourism trips. Also, the influence of Nature on Respondents' Decision-Making

about Tourist Plans is very high. With this, the importance of nature is strongly

correlated towards tourist trip motives. Hence, the tourism industry can ensure

the conservation of natural resources for the enjoyment of future generations

by effectively balancing the promotion of tourist attractions and the preservation

of nature through implementing these strategies and initiatives.

RECOMMENDATIONS

After substantial interpretations, this study delivers significant findings

regarding various organizations and individuals. The researchers then propose

the following recommendations for these entities:

In order to concurrently promote tourist attractions and preserve the

environment, policymakers and stakeholders in the tourism industry may

adopt a range of strategies and initiatives. It is essential to implement

sustainable tourism practices to reduce tourism's detrimental effects on natural

ecosystems. This encompasses the following: encouraging conscientious

conduct among travellers, mitigating pollution, conserving energy and water,

supporting local conservation efforts, and minimizing waste production. The

tourism industry can ensure the conservation of natural resources for the

enjoyment of future generations by effectively balancing the promotion of tourist

attractions and the preservation of nature through implementing these

strategies and initiatives.

In order to leverage the inclination of guests to establish a connection

with the natural world and comprehend the factors that attract them, the

following suggestions are provided to resort proprietors: Ensure that the resort

is situated in an area where pristine natural environs, such as lakes, forests,

beaches, or mountains, are accessible. Maintaining native vegetation,

minimizing construction impact, and instituting sustainable landscaping

practices will aid in preserving and enhancing these natural features. Offer an

assortment of experiences and activities centred around nature that enable

patrons to absorb the untamed surroundings fully.

In conclusion, this study will serve as a benchmark for future researchers who aim to undertake thorough and more extensive examinations of the modifications in consumer behaviour that have occurred in the aftermath of the pandemic. Subsequent investigations contemplate specializing in a particular field to acquire a comprehensive understanding and expertise in

distinct facets of nature-based tourism. This may encompass sustainable

destination management, ecotourism, wildlife tourism, adventure tourism, or

cultural heritage tourism.

REFERENCES

Agnes, J.R. and Gamueda, M.R.R., 2019. The Impact and Motivations of Tourists in Visiting a Cultural Site in Sagada. LPU—Laguna Journal of International Journal of Tourism and Hospitality Management, 4, pp.1-29. https://lpu-laguna.edu.ph/wp-content/uploads/2019/10/1.-The-Impact-and-Motivations-of-Tourists-in-Visiting-a-Cultural-Site-in-Sagada.pdf

Andrews, H., 2021. Tourist Travel. In Why Travel? (pp. 185-204). Bristol University Press. https://bristoluniversitypressdigital.com/downloadpdf/book/978152929216394/ch010.pdf

Bowlby, J. and Ainsworth, M., 2013. The origins of attachment theory. Attachment theory: Social, developmental, and clinical perspectives, 45(28), pp.759-775. https://books.google.com/books?hl=en&lr=id=x- Oki9MxaQC&oi=fnd&pg=PA45&dq=Ainsworth+and+Bowlby%27s+Attachment+Theory+&ots=rbvYQM54t_&sig=4FGL8znDaZEN5m5l8ZblH8DsIU

Cajiao, D., Leung, Y.F., Larson, L.R., Tejedo, P. and Benayas, J., 2022. Tourists’ motivations, learning, and trip satisfaction facilitate pro-environmental outcomes of the Antarctic tourist experience. Journal of Outdoor Recreation and Tourism, 37, pp.100-454. https://www.sciencedirect.com/science/article/pii/S221307802100090

Ceballos-Santamaria, G., Mondéjar-Jiménez, J., Sánchez-Cubo, F. and García-Pozo, A., 2021. Motivations in heritage destinations of the cultural tourist: the case of Malaga (Spain). National Accounting Review, 3(1), pp.86-94. https://www.researchgate.net/profile/Jose-Mondejar-Jimenez/publication/348820319_Motivations_in_heritage_destinations_of_the_cultural_tourist_the_case_of_Malaga_Spain/links/6066e0a892851c91b19892

Chi, N.T.K. and Phuong, V.H., 2022. Studying tourist intention on city tourism: The role of travel motivation. International Journal of Tourism Cities, 8(2), pp.497-512. https://www.emerald.com/insight/content/doi/10.1108/IJTC-03-2021-0042/full/html

Humagain, P. and Singleton, P.A., 2021. Exploring tourists' motivations, constraints, and negotiations regarding outdoor recreation trips during COVID-19 through a focus group study. Journal of Outdoor Recreation and Tourism, 36, pp.100-447. https://www.sciencedirect.com/science/article/pii/S221307802100083

Jin, X., Xiang, Y., Weber, K. and Liu, Y., 2019. Motivation and involvement in adventure tourism activities: a Chinese tourists' perspective. Asia Pacific [unreadable]

Journal of Tourism Research, 24(11), pp.1066-1078.

https://www.tandfonline.com/doi/abs/10.1080/10941665.2019.1666152

Kara, N.S. and Mkwizu, K.H., 2020. Demographic factors and travel motivation among leisure tourists in Tanzania. International Hospitality Review, 34(1), pp.81-103. https://www.emerald.com/insight/content/doi/10.1108/IHR-01-2020-0002/full/

Katsikari, C., Hatzithomas, L., Fotiadis, T. and Folinas, D., 2020. Push and pull travel motivation: Segmentation of the greek market for social media marketing in tourism. Sustainability, 12(11), pp.4770. https://www.mdpi.com/2071-1050/12/11/4770

Kim, M.S., Kim, J. and Thapa, B., 2018. Influence of environmental knowledge on affect, nature affilation and pro-environmental behaviors among tourists. Sustainability, 10(9), pp.3109. https://www.mdpi.com/2071-1050/10/9/3109

Kroesen, M. and De Vos, J., 2020. Does active travel make people healthier, or are healthy people more inclined to travel actively?. Journal of Transport & Health, 16, pp.100-844. https://www.sciencedirect.com/science/article/pii/S2214140520300487

Kusdibyo, L. and Setiawati, L., 2021. Tourists' before and after experience valuations: A unique choice experiment with policy implications for the nature-based tourism industry. Economic Analysis and Policy, 69, pp.529-543. https://www.sciencedirect.com/science/article/pii/S0313592621000023

Kwon, J. and Lee, H., 2020. Why travel prolongs happiness: Longitudinal analysis using a latent growth model. Tourism Management, 76, pp.103-944. https://www.sciencedirect.com/science/article/pii/S0261517719301347

Lee, C.K., Ahmad, M.S., Petrick, J.F., Park, Y.N., Park, E. and Kang, C.W., 2020. The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior. Journal of Destination Marketing & Management, 18, pp.100-500. https://www.sciencedirect.com/science/article/pii/S0261517719301347

tourism. Sustainability, 13(4), pp.23-64. https://www.mdpi.com/2071-1050/13/4/2364

Ma, A.T., Chow, A.S., Cheung, L.T., Lee, K.M. and Liu, S., 2018. Impacts of tourists’ sociodemographic characteristics on the travel motivation and satisfaction: The case of protected areas in South China. Sustainability, 10(10), pp.33-88. https://www.mdpi.com/2071-1050/10/10/3388

Mamula Nikolić, T., Pantić, S.P., Paunović, I. and Filipović, S., 2021. Sustainable travel decision-making of Europeans: Insights from a household survey. Sustainability, 13(4), pp.19-60. https://www.mdpi.com/2071-1050/13/4/1960/pdf

Mehmetoglu, M. (2007). Nature-Based Tourism: A Contrast to Everyday Life. Journal of Ecotourism, 6(2), 111–126. https://doi.org/10.2167/joe168.0

Obradović, S. and Tešin, A., 2022. Hiking in the COVID-19 era: Motivation and post-outbreak intentions. Journal of Sport & Tourism, 26(2), pp.147-164. https://www.tandfonline.com/doi/abs/10.1080/14775085.2022.2048683

Oliveira, T., Araujo, B. and Tam, C., 2020. Why do people share their travel experiences on social media?. Tourism Management, 78, pp.104-341. https://www.sciencedirect.com/science/article/pii/S0261517719302390

Pasanchay, K. and Schott, C., 2021. Community-based tourism homestays' capacity to advance the Sustainable Development Goals: A holistic sustainable livelihood perspective. Tourism Management Perspectives, 37, https://www.sciencedirect.com/science/article/pii/S2211973620301513

Pasternak, C., 2021. Biological perspectives on travel. In Why Travel? (pp. 13-32). Bristol University Press. https://bristoluniversitypressdigital.com/downloadpdf/book/9781529216394/ch002.pdf

Pereira, V., Gupta, J.J. and Hussain, S., 2022. Impact of travel motivation on tourist’s attitude toward destination: Evidence of mediating effect of destination image. Journal of Hospitality & Tourism Research, 46(5), pp.246-257. https://www.tandfonline.com/doi/abs/10.1080/13683500.2020.1740136

Otoo, F.E. and Kim, S. and Choi, Y., 2020. Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters. Journal of Travel & Tourism Marketing, 37,

pp.946-971.

https://journals.sagepub.com/doi/abs/10.1177/1096348019887528

Peterson, B.A., Perry, E.E., Brownlee, M.T. and Sharp, R., 2020. The transient

nature of concentrated use at a national park: A spatiotemporal

investigation into visitor behavior. Journal of Outdoor Recreation and

Tourism, 31, pp.100-310.

https://www.sciencedirect.com/science/article/pii/S2213078020300347

Poruțiu, A., Tirpe, O. P., Oroian, C., Mihai, V. C., Chiciudean, G. O., Chiciudean, D. I., & Poruțiu, C. (2021). Analysis on tourists’ preferences for rural tourism destinations in Romania. Societies, 11(3), 92.

https://www.mdpi.com/2075-4698/11/3/92

Reyes, A.M.D., Faner, K.D.F., Lemaitre, J.C., and Tolentino, K.Y., 2021. Tourist

Motivations and Preferences on Visiting Agritourism Laguna,

Philippines. Sustainable Development, 9(2), pp.31-40.

https://research.lpubatangas.edu.ph/wp-content/uploads/2022/02/04-APJMSD-2021-4-1.pdf

Sato, S., Kim, H., Buning, R.J. and Harada, M., 2018. Adventure tourism

motivation and destination loyalty: A comparison of decision and non-decision

makers. Journal of destination marketing & management, 8, pp.74-81.

https://www.sciencedirect.com/science/article/pii/S22125711X16300452

Shikwambana, L., Mhangara, P. and Kganyago, M., 2021. Assessing the

relationship between economic growth and emissions levels in South Africa between 1994 and 2019. Sustainability, 13(5), pp.26-45.

https://www.mdpi.com/2071-1050/13/5/2645

Stratton, S.J., 2021. Population research: convenience sampling strategies. Prehospital and disaster Medicine, 36(4), pp.373-374. Retrieved from https://www.cambridge.org/core/journals/prehospital-and-disaster-medicine/article/population-research-convenience-sampling-strategies/B0D519269C76DB5BFFBB84ED7031267 on April 06, 2024.

Sumaryadi, S., Hurriyati, R., Wibowo, L.A. And Gaffar, V., 2021. The relationship between the quality of destination and tourist satisfaction: the role of destination attributes. The Journal of Asian Finance, Economics and Business, 8(4), pp.929-937. https://www.researchgate.net/profile/Sumaryadi-Sumaryadi-

2/publication/366963131_The_Relationship_Between_the_Quality_of_Destination_and_Tourist_Satisfaction_The_Role_of_Destination_Attributes/links/63bb9cda097c7832ca9f857d/The-Relationship-Between-the-Quality-of-Destination-and-Tourist-Satisfaction-The-Role-of-Destination-Attributes.pdf

Thi Khanh, C.N. and Phong, L.T., 2020. Impact of environmental belief and nature-based destination image on ecotourism attitude. Journal of Hospitality and Tourism Insights, 3(4), pp.489-505. https://www.emerald.com/insight/content/doi/10.1108/JHTI-03-2020-0027/full/html

Valencia, J.P., Cerio, C.T. and Biares, R.R., 2022. Tourists’ motives and activity preferences to farm tourism sites in the Philippines: application of push and pull theory. Cogent Social Sciences, 8(1), pp.210-706. https://www.tandfonline.com/doi/abs/10.1080/23311886.2022.2104706

Vicedo, M., 2020. Putting attachment in its place: Disciplinary and cultural contexts. In Historical Developmental Psychology (pp. 56-71). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9780429401336-5/putting-attachment-place-disciplinary-cultural-contexts-marga-vicedo

Villamediana-Pedrosa, J.D., Vila-Lopez, N. and Küster-Boluda, I., 2020. Predictors of tourist engagement: Travel motives and tourism destination profiles. Journal of Destination Marketing & Management, 16, pp.100-412. https://www.sciencedirect.com/science/article/pii/S2212571X20300342

Winter, P.L., Selin, S., Cerveny, L. and Bricker, K., 2019. Outdoor recreation, nature-based tourism, and sustainability. Sustainability, 12(1), p.81. https://www.mdpi.com/2071-1050/12/1/81

APPENDICES

APPENDIX A

Routing Form

APPENDIX B

Letter of Permission

November 16, 2023

CAMP SABROS

Digos City

Dear Sir:

The undersigned are currently working on a research project entitled “TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED TOURISM” in partial fulfillment of the requirements for the degree in BACHELOR OF SCIENCE IN TOURISM MANAGEMENT.

In line with this, we would like to ask permission from your office to allow us to gather relevant data on the profile of the respondents and a survey about the tourist trip motivations in Digos City's nature-based tourism. Rest assured that all of the information gathered by this study is subjected only to academic use. Attached is the approved research proposal, which includes copies of the measurement, consent, and assent forms appropriate for the research process.

After the data have been analyzed, you will receive a copy of the results intended for your company. If you would be interested in greater detail, an electronic copy (e.g., PDF) of the entire thesis can be made available to you.

Your sincere understanding and consideration of this academic undertaking is highly appreciated. Thank you, and God bless.

Very truly yours,

[unreadable]

UN DIGOS COLLEGE

Research and Publication Center

Rimas Extension, Digos City

Telefax: (082)553-2914

November 16, 2023

JEMAIMA MAE OKYO

Human Resource Associate

Monte Frio Garden Resort

Dear Sir:

The undersigned are currently working on a research project entitled “TOURIST TRIP MOTIVATIONS IN

DIGOS CITY'S NATURE-BASED TOURISM” in partial fulfillment of the requirements for the degree in

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT.

In line with this, we would like to ask permission from your office to allow us to gather relevant data on the

profile of the respondents and a survey about the tourist trip motivations in Digos City's nature-based

tourism. Rest assured that all of the information gathered by this study is subjected only to academic use.

Attached is the approved research proposal, which includes copies of the measurement, consent, and assent

forms appropriate for the research process.

After the data have been analyzed, you will receive a copy of the results intended for your company. If you

would be interested in greater detail, an electronic copy (e.g., PDF) of the entire thesis can be made available

to you.

Your sincere understanding and consideration of this academic undertaking is highly appreciated. Thank you,

and God bless.

Very truly yours,

CARHEIN GRACE D. SAQUI L A BON

Researcher

ERICA MAE GAMA

Researcher

MOHPAUL RICHARD D. TECSON

Researcher

CAMILLE ZAL- IV A. AYANO, MBA, CGSP

Research Adviser

EDUARD PULVERA, MSIS

Dean of College

JEMIMA MAE OKYO

Human Resource Associate

Date Received: ______

November 16, 2023

PERLA MAY D. GRIFFIN

Head, Office of the City Tourism Officer

Digos City

Dear Sir:

In line with this, we would like to ask permission from your office to allow us to gather relevant data the profile of the respondents and a survey about the tourist trip motivations in Digos City's nature-based tourism. Rest assured that all of the information gathered by this study is subject only to academic use. Attached is the approved research proposal, which includes copies of the measurement, consent, and assent forms appropriate for the research process.

Your sincere understanding and consideration of this academic undertaking are highly appreciated. Thank you, and God bless.

Very truly yours,

[unreadable]

Researcher

ERICA MAE GAMA

Researcher

MOHPAUL RICHARD D. TECSON

Researcher

CAMILLE ZAL-IVY AYANO, MBA, CGSP

Research Adviser

EDUARDO PULVERA, MSIS

Dean of College

Approved by:

PERLA MAY D. GRIFFIN

Head, Office of the City Tourism Officer

[unreadable]

Date Received: ______

Received by: ______

UM DIGOS COLLEGE

Research and Publication Center

Human Extension, Digos City

Telefax: (082)553-2914

November 16, 2023

JEANITA BANGAY

Owner of Dhen Yho's Place

Digos City

Dear Sir:

In line with this, we would like to ask permission from your office to allow us to gather relevant data on the profile of the respondents and a survey about the tourist trip motivations in Digos City's nature-based tourism. Rest assured that all of the information gathered by this study is subject to academic use. Attached is the approved research proposal, which includes copies of the measurement, consent, and assent forms appropriate for the research process.

Your sincere understanding and consideration of this academic undertaking is highly appreciated. Thank you, and God bless.

Very truly yours,

[unreadable]

Research Adviser

[CAMILLE ZAL-IVY AYANO, MBA, CGSP]

[unreadable]

EDUARD L. PULVERA, MSIS

Dean of College

Approved by:

JEANITA BANGAY

Owner of Dhen Yho's Place

[unreadable]

APPENDIX C

Assignment of Research Personnel Form

APPENDIX D

Statistician's Certification

STATISTICIAN'S CERTIFICATION

This is to certify that the research entitled "TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED TOURISM" by Carhein Grace P. Saquilabon, Mohpaul Richard D. Tecson and Erica Mae Gama under the supervision of Camillen Zal-Ivy A. Ayano, MBA has been statistically treated and examined.

This certification is issued this day 25th of January 2024 as requested by the research upon the partial fulfillment for the academic requirement of the "Bachelor of Science in Tourism Management".

PEARL LETTEE D. MAYNES, MBA

Research Statistician

APPENDIX E

Grammarly's Report

APPENDIX F

Plagiarism Result

APPENDIX G

Signed Informed Consent

RESEARCH AND PUBLICATION CENTER

[ ] Main [ ] Branch DIGOS

INFORMED CONSENT

TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED TOURISM

DEAR PARTICIPANT,

We are pleased to inform you that you have been chosen to take part in the survey. As our current research methodology is via descriptive survey, we are hoping to help us attain the following objectives of the study. With that, we are highly positive that you could provide us the most honest answers for this survey so we can lay out the best conclusions and recommendations.

Following the ethical protocols set in any research work, we would like to inform you, our dear respondent, that we are valuing always your response and information and thus we will keep it confidential. For instance, the consent form mentioned that the names or your identity shall be hidden and only general results will be reported.

For further information about this survey, we are enclosing herewith the Survey Consent Form for you to sign if permission is granted in your behalf.

Thank you very much for your kind participation.

Sincerely,

CARHEIN GRACE P. SAQUILABON

Researcher

ERICA MAE GAMA

Researcher

MOHPAUL RICHARD D. TECSON

Researcher

CAMILLE ZAL-IVY AYANO, MBA, CGSF

Adviser

RESEARCH SURVEY CONSENT FORM

I, (Participant's Name), understand that I am being asked to participate in a survey conducted by aforementioned researchers designed to gather information about the study.

I have been given some general information about this project and the types of questions I can expect to answer with the best of my ability. I understand that the survey will be conducted in person.

A. PARTICIPATION: I understand that my participation in this project is completely voluntary and that I am free to decline to participate, without consequence, at any time prior to or at any point during the activity.

B. CONFIDENTIALITY: I understand that any information I provide will be kept confidential, used only for the purposes of completing this assignment, and will not be used in any way that can identify me. All survey/questionnaire responses, notes, and records will be kept in a secured environment.

C. PUBLICATION: For reporting purposes, I understand that the results of this activity will be used exclusively in the university and I hereby give authority to publish in any form, in any journals or conference proceedings provided that confidentiality and other research ethics are being followed.

D. RISK: I also understand that there are no risks involved in participating in this activity, beyond those risks experienced in everyday life.

I have read the information above. By signing below and returning this form, I am consenting to participate in this survey as designed by the aforementioned researchers.

Date Signed: __________

Signature Over Printed Name of the Participant __________________

Revision No. 0/ Effectivity: August 15, 2019

APPENDIX H

Survey Questionnaire

TOURIST TRIP MOTIVATIONS IN DIGOS CITY’S NATURE-BASED

TOURISM

Dear Respondent,

The researchers are students of UM Digos College and are currently

conducting the study entitled TOURIST TRIP MOTIVATIONS IN DIGOS CITY’S NATURE-BASED TOURISM.

In line with this, we would like to ask time from you as our chosen respondents to honestly answer the survey. Rest assured that your responses will be kept confidential.

The Researcher

PART I. DEMOGRAPHIC PROFILE

Name: (Optional) __________________

Gender:

[ ] Male

[ ] Female

[ ] LGBTQIA+

[ ] Prefer not to Say

Age:

[ ] 18 to 24 years old

[ ] 25 to 34 years old

[ ] 35 to 44 years old

[ ] 45 years old above

Trip Duration:

[ ] Hours

[ ] Days

[ ] Weeks

[ ] Moths

Educational Attainment:

[ ] Primary

[ ] Secondary

[ ] Tertiary/College

[ ] Graduate/Diploma

[ ] Post-Graduate

Transportation Mode:

[ ] Individual

[ ] Package

PART II. TRIP MOTIVES INDICATORS/FACTORS

Instruction: The following statements determine the tourist trip motivation factors which influence the respondents’ decision. Please do answer the following statements truthfully according to the numerical scale presented above with its corresponding description. Check each item on a scale from 1 = Very Low, 2 = Low, 3 = Moderate, 4 = High, and 5 = Very High.

ITEM 5 4 3 2 1

Contrast to Everyday Life

1. To relax, lay back, and restore

2. To spend quality time with a group of close friends

3. To visit wonders of nature and significant natural sites

4. To become acquainted with various cultures and ways of life

5. To travel with the family and spend quality time together

Novelty and Learning

6. To have an enjoyable experience

7. To have a one-of-a-kind experience

8. To gain wonderful experience of the tourism destination

9. To travel to locations that interest me

10. To discover of new things

Social Contact

11. To be with others who share my interests

12. To improve my relationships with family and friends

13. To do things with my Colleagues

14. To engage in activity with my family and friends

15. To develop stronger bonds with my coworkers

Ego and Status

16. To expand my personal interests

17. To fulfill my potential

18. To develop a new outlook on life

19. To get to know myself better

20. To have sense of inner peace or harmony

PART III. THE IMPORTANCE OF NATURE

Instruction: The following indicators determine the importance of nature which influences the respondents’ decision Please answer the following indicators truthfully according to the numerical scale presented above with its corresponding description. Check each item on a scale from 1 = Not all Important, 2 = Slightly Important, 3 = Important, 4 = Fairly Important, and 5 = Very Important.

IMPORTANCE OF NATURE

5 4 3 2 1

1. The nature is Important.

APPENDIX I

Questionnaire Validation Sheets

RESEARCH AND PUBLICATION CENTER

QUESTIONNAIRE VALIDATION SHEET

Title of Research: TOURIST TRIP MOTIVATIONS IN DIGOS CITY'S NATURE-BASED TOURISM

Proponents: [unreadable]

To the Evaluator: Please check the appropriate box for your ratings.

Point Equivalent: 5 - Excellent 4 - Very Good 3 - Good 2 - Fair 1 - Poor

5 4 3 2 1

1. CLARITY OF DIRECTION AND ITEMS

The vocabulary level, language structure and conceptual level of the questions suit the level of respondents. The test directions and items are written in clear and understandable manner.

2. PRESENTATION/ORGANIZATION OF ITEMS

The items are presented and organized in logical manner.

3. SUITABILITY OF ITEMS

The items appropriately represent the substance of the research. The questions are designed to determine the conditions, knowledge, perceptions and attitude that are supposed to be measured.

4. ADEQUATENESS OF ITEMS PER CATEGORY

The items represent the coverage of the research adequately. The number of questions per area category is representative enough of all the questions needed for the research.

5. ATTAINMENT OF PURPOSE

The instrument as a whole fulfills the objectives for which it was constructed.

6. OBJECTIVITY

Each item questions require only one specific answer or measures only one behavior and no aspect of the questionnaire suggest bias on the part of the researcher.

7. SCALE AND EVALUATION RATINGS SYSTEM

The scale adapted is appropriate for the items.

[Signature Above Printed Name]

R-13100-004/ Rev. #1 / Effective: July 24, 2017

APPENDIX J

Itemized Means

ITEM x̄ SD

Contrast to Everyday Life

1. To relax, lay back, and restore 4.41 0.90

2. To spend quality time with a group of close friends 4.35 0.96

3. To visit wonders of nature and significant natural sites 4.45 0.90

4. To become acquainted with various cultures and ways of life 4.14 0.97

5. To travel with the family and spend quality time together 4.50 0.88

Novelty and Learning

6. To have an enjoyable experience 4.54 0.78

7. To have a one-of-a-kind experience 4.52 0.76

8. To gain wonderful experience of the tourism destination 4.42 0.84

9. To travel to locations that interest me 4.47 0.82

10. To discover of new things 4.57 0.71

Social Contact

11. To be with others who share my interests. 4.28 0.91

12. To improve my relationships with family and friends 4.52 0.75

13. To do things with my Colleagues 4.09 0.99

14. To engage in activity with my family and friends 4.44 0.77

15. To develop stronger bonds with my coworkers 4.05 1.12

Ego and Status

16. To expand my personal interests 4.33 0.92

17. To fulfill my potential 4.34 0.86

18. To develop a new outlook on life 4.41 0.84

19. To get to know myself better 4.48 0.80

20. To have sense of inner peace or harmony 4.50 0.76

Over all 4.88 0.51

CURRICULUM VITAE